DEGREES & CERTIFICATES

Discover how great marketing creates wants and needs resulting in: “I have to have that.”

Our program will reveal to you the power of great marketing. You will learn how to cultivate value and market a lasting impression so when you are not in the room, your brand speaks for itself. You will think about the product’s worth, contemplate alternatives, read the most recent reviews and then picture how it will sell.

Unleash your curiosity!

DEGREES

All degrees may be completed online

Marketing Management, AAS

Graduates of JCCC’s Marketing Management program are ready for entry-level management or sales positions in retail, wholesale or manufacturing and marketing. Merchandising, marketing and management-related fields have recently experienced tremendous growth and expansion in Johnson County. Surveys indicate that few other areas offer greater opportunity to qualified people. In fact, employment of people in this field is expected to increase faster than the average for all occupations nationwide.

Through marketing management courses you learn the latest in business and consumer marketing trends. You also learn the importance of good customer service and the skills needed to deliver that service. The curriculum reflects current industry standards, including an emphasis on digital marketing, interpersonal communications and consumer behavior.

The marketing skills taught are immediately applicable to your job and career. You also can take your work experiences back to the classroom for analysis and a greater understanding of the problems businesses face. By integrating coursework and on-the-job experience, you are given the knowledge, skills and attitudes necessary to reach your marketing career objectives.

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Area of Study

Management
Merchandising
Research
Consumer Behavior

Courses Include

Retail Management
Experiential Marketing
Sales Management
Consumer Behavior
Principles of Management
Advertising and Promotion
eMarketing

Total Program Hours: 63

CERTIFICATES

Digital Marketing Certificate

The Digital Marketing certificate is a program designed to introduce students to digital and multi-channel marketing. Students will learn the technical skills and marketing strategy knowledge they need to identify, engage, and develop successful relationships with customers in today’s digital environment.

(Major Code 5470; State CIP Code 52.1401)

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Area of Study

Omnichannel Marketing
Digital Strategy
Social Media

Courses Include

eMarketing
Professional Selling
HTML and CSS

Total Program Hours: 19

Sales and Customer Relations Certificate

JCCC’s sales and customer relations program is designed for people employed in sales who wish to refine their skills or those who are contemplating a career in sales. The program focuses on the steps involved in the selling process and the delivery of effective customer service. Students who complete the program may find careers in sales (retail, wholesale or manufacturing) or in the customer service departments of stores, businesses and manufacturers.

All of the 31 credit hours required for the sales and customer relations certificate apply toward JCCC’s 64-credit-hour marketing and management associate of applied science degree.

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Area of Study

Sales Training
Communication
Wholesale

Courses Include

Retail Management
Services Marketing
Professional Selling

Total Program Hours: 31