DEGREES / MARKETING MANAGEMENT, AAS

MARKETING MANAGEMENT, AAS

Marketing Management, AAS

Graduates of JCCC’s Marketing Management program are ready for entry-level management or sales positions in retail, wholesale or manufacturing and marketing. Merchandising, marketing and management-related fields have recently experienced tremendous growth and expansion in Johnson County. Surveys indicate that few other areas offer greater opportunity to qualified people. In fact, employment of people in this field is expected to increase faster than the average for all occupations nationwide.

Through marketing management courses you learn the latest in business and consumer marketing trends. You also learn the importance of good customer service and the skills needed to deliver that service. The curriculum reflects current industry standards, including an emphasis on digital marketing, interpersonal communications and consumer behavior.

The marketing skills taught are immediately applicable to your job and career. You also can take your work experiences back to the classroom for analysis and a greater understanding of the problems businesses face. By integrating coursework and on-the-job experience, you are given the knowledge, skills and attitudes necessary to reach your marketing career objectives.

Associate of Applied Science Degree

First Semester

MKT 230

Marketing

3 credits

Upon successful completion of this course, the student should be able to explain the concepts of production, consumption and distribution in relation to a free enterprise economy; list the basic channels of distribution available to the manufacturer of consumer and industrial products; explain and compare the distribution functions of the manufacturer, wholesaler and retailer; and state the procedures necessary to develop a total marketing plan for a given product, service or product line. In addition, the student should be able to discuss the fundamental principles of consumer behavior in the buying process and apply those principles to target market strategies. 3 hrs. lecture/wk.

MKT 134

Professional Selling

3 credits

Upon successful completion of this course, the student should be able to describe the process of successful selling. In addition, the student should be able to define the steps of selling and identify appropriate application. The student should also be able to apply selling principles through role-play. Students who have received credit for MKT 133 may not receive credit for MKT 134. 3 hrs. lecture/wk.

ENGL 121

Composition I

3 credits

I’m guessing you don’t speak to your boss and your best friend in the same way. The voice, the verbiage, the topics of discussion: it’s all completely different. Writing entails the same understanding. This course teaches the strategy of the writing process and how to vary your context for different audiences. You will discover your voice through the power of words, understand the details in editing and capture the beauty of expression in writing nonfiction prose literature.

ENGL 106 or appropriate placement test score or both EAP 113 and EAP 117. Composition I focuses on writing nonfiction prose suitable in its expression and content to both its occasion and its audience. Students will have an opportunity to improve in all phases of the writing process: discovering ideas, gathering information, planning and organizing, drafting, revising and editing. Each text written in the course should clearly communicate a central idea or thesis, contain sufficient detail to be lively and convincing, reflect the voice of the writer and use carefully edited standard written English.

Some sections of this course are tailored to meet the needs of specific student populations, such as veterans or Honors students, or students in specific programs, such as Hospitality or Technology. By the end of the semester, students should have completed at least 20 pages (approximately 5,000 words) of revised and edited prose. Students must take the JCCC writing assessment test or submit an ACT score of 19 or higher before enrolling. For more information, see a JCCC counselor. 3 hrs. lecture/wk.

MATH 120

Business Mathematics (or higher)

3 credits

Prerequisites: MATH 111 with a grade of “C” or higher or appropriate score on the math placement test.

This is a course for the student who needs specific skills in mathematics to address business problems and business applications. Students will learn the mathematics involved in payroll, retailing, asset valuation, interest, finance, and the time value of money. Students will use a calculator and computer to solve a variety of applications. 3 hrs. lecture/wk.

BUS 121 / 141 / 140

Introduction to Business / Principles of Management / Principles of Supervision

3 credits

BUS 121 / Introduction to Business
Upon successful completion of this course, the student should be able to define the free enterprise system and explain the fundamentals of business creation. Students should be able to describe the interrelationship between the different business areas of accounting, finance, information systems, management, operations and marketing. The student should also be able to explain how ethics and responsible business citizenship are applicable to each area of a business. 3 hrs. lecture/wk.

BUS 141 / Principles of Management
Upon successful completion of this course, the student should be able to state the basic functions of management, explain the nature of organizations and organizational theories and types, explain the importance of effective communication within the organizational structure, develop and define the techniques for directing and motivating employees, explain the effects of change on an organization, and develop techniques for coping with those effects. In addition, the student should be able to explain and discuss the application of business ethics in managerial decision-making. 3 hrs. lecture/wk.

BUS 140 / Principles of Supervision
Upon successful completion of this course, the student should be able to define the supervisor’s role within a company and identify the skills necessary to successfully fulfill that role. In addition, the student should be able to determine the supervisor’s role in supervising employees on an individual basis and as a group. The student should also be able to apply the principles of supervision in simulated work situations. 3 hrs. lecture/wk.

CIS / CS / CPCA CDTP

(Elective)

1 credit

CDTP 135 (recommended)

Desktop Photo Manipulation I: Photoshop

1 credit

In this career-related short course, students will manipulate digital photographs and images using a variety of basic techniques on either the Macintosh or PC computer platform. Students will apply techniques to correct, repair, retouch, create selections, and work with layers on a variety of digital photographs and images, including basic scanning techniques. 1 hr. lecture/wk.

TOTAL HOURS

16

Second Semester

MKT 121

Retail Management

3 credits

Upon successful completion of this course, the student should be able to describe and analyze retail store organization and operation including customer markets, store location and design, human resource management, merchandise planning and control, and retail promotion. 3 hrs. lecture/wk.

MKT 180

Experiential Marketing

3 credits

This course consists of a series of hands-on experiences designed to help students identify and enhance skills needed as a marketing professional. Each experience will give students the opportunity to apply knowledge gained in prior class work toward the management of real-world marketing positions, as well as prepare them for the job search.

Students will acquire this applied experience in appropriate business situations through the development and implementation of an individualized professional development plan, job shadowing, involvement in professional marketing associations and events, informational interviews, a marketing simulation, the development of materials to support a job search, and analysis of/reflection on these activities. 3 hrs. lecture/wk.

MKT 202

Consumer Behavior

3 credits

Upon successful completion of this course, the student should be able to analyze the elements and influences that affect consumer behavior. In addition, the student should be able to apply the basic principles of consumer behavior and insight to the application of consumer-research findings used in the professional practice of marketing. 3 hrs. lecture/wk.

MKT 205

eMarketing

3 credits

The Internet has led to an increasingly connected environment, and the growth of Internet usage has resulted in the declining distribution of traditional media: television, radio, newspapers, and magazines. Marketing in this connected environment and using that connectivity to market is eMarketing. In this course, the student will understand and recognize the importance of an integrated eMarketing communications plan in order to coordinate all of the promotional mix and marketing communications elements for today’s businesses.

Topics of study include advertising, direct marketing, sales promotion, social media, web design, public relations and interactive media. The course integrates theory with planning, management and strategy plus hands-on experience. eMarketing explores how to use integrated web, email and database technologies in pre-built, personalized marketing campaigns to acquire and retain customers. Upon completion, the student will be able to develop an effective eMarketing communications program. 3 hrs. lecture/wk.

BUS 150 / SPD 121 / SPD 120 / SPD 125

Business Communications / Public Speaking / Interpersonal Communication / Personal Communication

3 credits

BUS 150 / Business Communications

Prerequisites: ENGL 121.

Upon successful completion of this course, the student should be able to explain the role of communication in the business environment and identify the most effective methods for creating, sending and receiving messages. In addition, the student should be able to use effective oral and written communication skills in business; write and evaluate business documents, including letters, memos, and reports using the principles of correct style, organization and format; and prepare an effective oral business presentation. 3 hrs. lecture/wk.

SPD 121 / Public Speaking

This course is designed to meet the needs of people who wish to improve their ability to prepare and deliver effective oral presentations before an audience. This fundamental speech course emphasizes creation of ideas, research techniques, outlining, audience analysis, organization and delivery techniques. Students will deliver a variety of speech types including informative and persuasive. 3 hrs. lecture/wk.

SPD 120 / Interpersonal Communication

This course focuses on the principles of effective speech communication in small group and one-to-one relationships. Theory and practice of interpersonal communication are studied and applied to a variety of life situations. The course focuses on perception, self-concept, listening, conflict, language, nonverbal communication and culture as they relate to interpersonal relationships. 3 hrs. lecture/wk.

SPD 125 / Personal Communication

This course examines the theory and concepts of the most frequently used human communication skills, interpersonal communication and public speaking, in a variety of contexts. The course demonstrates the natural relationships between communicating one-to-one and in public, showing that skills in one can be employed in the other, and also provides practice and development of skills in both areas. 3 hrs. lecture/wk.

TOTAL HOURS

15

Third Semester

MKT 146

Introduction to Social Media Marketing

3 credits

Students in this course will survey usage of social media for marketing purposes. This course will study the relevance and importance of new and emerging marketing processes within social media. Students will analyze basic practical social media as well as learn “best practices” and use different social media throughout the class to create content. 3 hrs. lecture/wk.

MKT 240

Advertising and Promotion

3 credits

In this course, the student will understand and recognize the importance of an integrated marketing communications planning model in order to coordinate all of the promotional mix elements for today’s businesses. Topics of study include advertising, direct marketing, sales promotion, public relations and interactive media. The course integrates theory with planning, management and strategy. Upon completion, the student will be able to develop an effective marketing communications program. 3 hrs. lecture/wk.

MKT 284

Marketing Management Internship I

1 credit

Upon successful completion of this course, the student should be able to apply classroom knowledge to an actual work situation. This course offers work experience under instructional supervision in an approved training situation designed to provide practical experience in marketing and management. A minimum of 48 hours, per semester, of on-the-job training is required.

ACCT 111 / 121

Small Business Accounting / Accounting I

3 credits

ACCT 111 / Small Business Accounting

This course will introduce the basic accounting procedures needed to maintain daily records for a small business and the use of such records in the decision-making process. Upon successful completion of the course, the student will be able to maintain a set of financial records with the occasional help of an outside accountant. This course does not prepare the student for Accounting II. 3 hrs./wk.

ACCT 121 / Accounting I

This course is an introduction to accounting fundamentals. Upon successful completion of this course, a student should be able to analyze transactions, use various journals and ledgers, prepare financial statements, and summarize results at the close of the fiscal period for the sole proprietorship. 3 hrs./week

Humanities

(Elective)

3 credits

Social Science and/or Economics

(Elective)

3 credits

TOTAL HOURS

16

Fourth Semester

MKT 234 / MKT 221

Services Marketing / Sales Management

3 credits

MKT 234 / Services Marketing
Prerequisites or co-requisites: MKT 230

Upon successful completion of this course, the student should be able to describe the functioning of a services economy. In addition, students should be able to describe and define the nature and characteristics of services and the way services are required to be marketed because of their intangible core. Additionally, students should be able to describe service quality, the foundation of services marketing and the success factors in services marketing. 3 hrs. lecture/wk.

MKT 221 / Sales Management
Prerequisites: MKT 134

Upon successful completion of this course, the student should be able to identify skills necessary to manage a sales force and develop a plan for recruitment selection, training, motivation and evaluation. In addition, the student should be able to describe and analyze techniques to forecast and plan sales and audit results. 3 hrs. lecture/wk.

MKT 275

Marketing Analytics and CRM
(Customer Relationship Management)

3 credits

This course will focus on the principles and strategic concepts of marketing analytics and customer relationship management (CRM). Digital marketing analytics uses digital models and metrics to improve marketing decisions and return on marketing investment (ROMI). Students will analyze the most up-to-date technologies in digital data analytics, automated marketing, database management and CRM, as well as the role of business intelligence based on data in this process. Furthermore, the student will interpret the value of analytics and CRM in uncovering the human element in data and discovering behavioral insights that lead to higher profits. At the core of this class is the application of database marketing and maintaining profitable customer relationships. 3 hrs. lecture/wk.

MKT 286 / MKT 292

Marketing Management Internship II / Special Topics

1-3 credits

MKT 286 / Marketing Management Internship II (1 hour)
Prerequisites: MKT 284.

Upon successful completion of this course, the student should be able to apply classroom knowledge to an actual work situation. This course offers work experience under instructional supervision in an approved training situation designed to provide practical experience in marketing and management. A minimum of 48 hours, per semester, of on-the-job training is required.

MKT 292 / Special Topics (1-3 hours)

This course offers specialized or advanced discipline-specific content related to diverse areas of Marketing Management. Special Topics may be repeated for credit, but only on different topics. The course is structured to allow current marketing topics to be explored as an industry-valued skill set.

MKT 290

Capstone: Marketing Management

3 credits

Prerequisites: MKT 134 and MKT 205 and MKT 230 or department approval.
Prerequisites or corequisites: MKT 180.

Upon successful completion of this course, the student should be able to identify problems, develop and describe the situational analysis, formulate alternative solutions, and reach and explain a decision for each issue. In addition, the student should be able to apply the knowledge of marketing and management concepts and techniques in the analysis of cases and actual business situations. The student will finalize a resume and marketing portfolio. 3 hrs. lecture/wk.

BLAW 261

Business Law I

3 credits

Prerequisites: RDG 126 or College Reading Readiness.

This course is designed to introduce the students to the American legal system. Principles of legal ethics in business will be introduced. Principles of common law of contracts will be discussed. Sections of Uniform Commercial Code as applied to the law of sales and law of negotiable instruments will be introduced. 3 hrs. lecture/wk.

WEB 110 / FASH 235

HTML and CSS / Online Retailing

3 credits

WEB 110 / HTML and CSS

This course will cover the essential skills needed to create responsive websites, using HyperText Markup Language (HTML) and Cascading Style Sheets (CSS). Students will be introduced to the concepts, foundations, syntax and structure of HTML and CSS. Additional topics include the use of File Transfer Protocol (FTP) to publish websites and validation to web standards established by the World Wide Web Consortium (W3C) and other organizations. 3 hrs. lecture/wk.

FASH 235 / Online Retailing

Students in this course will explore the history of online retailing and learn about the challenges retailers face when making decisions to move from conventional retail methods to e-retail. This course will introduce students to the techniques that are used to develop successful online stores. Students will develop a detailed store plan and create their own store using online e-commerce tools. 3 hrs. lecture/wk.

TOTAL HOURS

16

Total Program Hours: 63