EXPLORE A CAREER IN MARKETING

Start your career in marketing and discover limitless opportunities in a dynamic profession.

Right from the Source

They come from different backgrounds, obtain different degrees and hold unique positions in their companies. Now, these marketing professionals are reflecting on their past to help you think about your future. Hear it straight from the hot seat as professors, professionals and newly graduated marketers look you in the eyes and give you their unfiltered advice.

Advice for Young Marketers

“In most of my jobs in marketing, and other industries, my professors were really able to connect me from the academic world to the professional world.”

Did you have a favorite class?

“When I was in college, I took emarketing: it was an exposure to the nontraditional routes of marketing.”

How did you get into Marketing?

“So, I didn’t take the traditional route into marketing.”

What is a typical day in Marketing?

“We uncover the purpose: finding out what makes people tick.”

What Do you Enjoy About Marketing?

“I used to serve when I was in college and now I’m working on a restaurant client. It’s really cool to be at that higher level of thinking when I used to be the front facing employee.”

What is the Difference Between Marketing and Sales?

“You’re influencing people and causing them to make decisions that they would maybe not make unless they had the information you were giving them.”

What makes a successful marketer?

“You have to look at the whole picture, but you also have to see things in a very detailed way.”

SKILLS MARKETERS NEED

Communication skills

Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity

Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decision making skills

Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills

Managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills

Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

Analytical skills

Managers must deal with a range of people in different roles, both inside and outside the organization.

Sounds like a fit?

Get in touch to enroll in spring classes for 2019.